In 07 August 1974, Avis was introduced to Turkey by Setur Travel Agency which was the member of Koç Holding Group of companies where later on the merchant title was changed into Setur Rent a Car.
Until 1980, the rent a car sector in Turkey showed a very stable profile. Where after this date the great improvements and investments in Turkish Tourism sector has reflected the same performance to the rent a car sector as well. In 1985, Avis Turkey has enlarged with new vehicles both for self drive and imported luxury chauffeur driven where the office size has climbed up to 50' s, the fleet size to 1800 and 300 personnel. This enlargement was badly effected by the Gulf War.
In 1991 Avis Turkey continued the improvements by having more franchise offices throughout the country. Using the advantage of changes in tax laws of Turkey, Avis reserved part of its fleet for lease rentals. In 1992 it became the leader of the sector in terms of sales, fleet and office size as well. This was mainly succeeded by renewing the fleet every year and having the advantage of working with a Worldwide computer network called "Wizard" which was introduced in 1993.
Today, Avis Turkey is running with a fleet size of 1250 vehicles composed of Ford/ Otosan and Tofaş / Fiat which are both Koç Holding group of companies. With 28 corporate, 20 licensee offices and nearly 160 employees, Avis is running successfully with new merchant title since 1st June 1997 as Set Oto Ticaret ve Turizm A.S.